The Retail sector accounts for 1.4 per cent of Singapore’s Gross Domestic Product. It comprises 15,680 enterprises and employs 116,000 people – 50 per cent of whom work in departmental stores, supermarkets, and fashion sub-sectors.
Although the typical retail environment is customer-facing and manpower intensive, technology and global trends are presenting new growth avenues. In addition, changing shopping behaviours, rising consumer expectations, the digitisation of retail, and new market opportunities presented by Asia’s growth will impact the workforce.
These new opportunities and challenges mean that the retail workforce will require new skills and mindsets in both consumer facing and backend roles. For example, to satisfy customer expectations for engaging experiences, cashiers and sales assistants must evolve and adopt roles as personal shoppers and brand advocates. New specialist technology skills in retail technologies, customer relationship management and data analytics as well as supply chain management will also open up opportunities for expanded roles at work.
The changing retail landscape will require the workforce to acquire the relevant skills to take on job roles supporting the new retail environment.