This Work-Study Post-Diploma (WSPostDip) is in line with the transformation of marketing brought about by digital disruption across all industries and sectors. The course aims to equip participants for digital marketing job roles, which entails planning and executing campaigns that require a wide range of digital skills in areas such as digital branding, social media marketing, search engine marketing, content creation and design, content marketing, email marketing, display advertising, brand storytelling, issues and crisis management, and data analytics and reporting. Upon completion of the programme, candidates would be poised for success in positions across the digital spectrum in a job function that is high-growth across markets.